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How we made it in Africa interviewed our Founder and CEO, Jérôme Lapaire, to reflect about his entrepreneurial adventure with Lapaire back in 2018 !
In this article, we take a closer look at:
- How Lapaire identified two major reasons why many people in Africa don’t wear glasses: awareness and affordability;
- His initial B2B approach of reaching potential customers through their workplaces, instead of direct sales;
- The strategy of Lapaire Glasses to challenge the traditional eyewear sector’s high-margin, low-volume model, similar to what IKEA has done in the furniture industry;
- The unique market potential in French-speaking Africa due to the cultural perception of eyewear; and
- The importance of being willing to close down a business unit that isn’t working.
To get to know more about it, follow the link to the article !
